BMW has always been a company that has drawn on their history of motor sports competition. For decades their sedans and coupes promised buyers a balance of sport and comfort that struck a chord with drivers the world over. However, as the 90’s began to draw to a close, BMW seemed to shift their focus towards offering greater levels of luxury at the expense of some of the fun that had been embodied in even their entry-level offerings. This coincided with BMW’s decision to sell more vehicles in the U.S. than they had previously done. While the M division continued to pump out steroidal sports versions of their sedans, for the first time BMW decided to offering a sport utility vehicle, the X5. Their understanding the American market was that customers wanted to purchase a truck-like BMW that could offer them performance and off-road ability at the same time. The success of the X5 has lead BMW to further explore the market with the 2008 BMW X6.
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