
BMW has always been a company that has drawn on their history of motor sports competition. For decades their sedans and coupes promised buyers a balance of sport and comfort that struck a chord with drivers the world over. However, as the 90’s began to draw to a close,
BMW seemed to shift their focus towards offering greater levels of luxury at the expense of some of the fun that had been embodied in even their entry-level offerings. This coincided with BMW’s decision to sell more vehicles in the U.S. than they had previously done. While the M division continued to pump out steroidal sports versions of their sedans, for the first time
BMW decided to offering a sport utility vehicle, the X5. Their understanding the American market was that customers wanted to purchase a truck-like
BMW that could offer them performance and off-road ability at the same time. The success of the X5 has lead
BMW to further explore the market with the 2008
BMW X6.